 iTVCon Keynote: Big Media and the Internet Effect
This keynote will discuss the growth in broadband usage, social media adoption, new monetization strategies, the influx of content moving online and consumer demand. There has been an immense increase in the usage of social media to drive consumer and business related applications. Tim Napoleon, Media and Entertainment Product Line Director for Akamai Technologies, will discuss how this phenomena has occurred much faster than expected and how the future of broadband usage, consumer demand and global audiences are continuing to converge.
Speaker Bio: Tim Napoleon has an accomplished record as a marketing and business professional in the online and media and entertainment industries. He is presently the Media and Entertainment Product Line Director for Akamai Technologies, providing services to digitally deliver music, movies and video, games, sports, and news for businesses such as Apple iTunes, Major League Baseball, XM Satellite, MTV, CNET, and Newscorp. Prior to Akamai, Napolean worked closely with Adobe to launch the Flash Video Streaming service at a content delivery startup. He launched Pacific Life's online web portal which supported several billion dollars in transactions and provided consulting services to a number of high tech and media & entertainment businesses. Napoleon has authored multiple industry white papers regarding digital entertainment and online video. He is an avid supporter of the arts by volunteering on several independent films screened at Sundance and producing a DVD series on classic drawing skills. Napolean is an MBA graduate from the University of Southern California's Marshall School of Business, and a communications graduate from the University of California at Fullerton.
The Power of Distribution
Video and Image Search are the fastest growing consumer search verticals on the Internet today. Mr. Norlin will discuss how to leverage this trend by utilizing video and image search technology for your website, creating new site traffic and monetization in the process. Mr. Norlin will also discuss key methods for syndicating video and image content across the web as a tool to acquire organic traffic.
Speaker Bio: Mr. Norlin has spent the last 13 years in the emerging technologies and online media space. Prior to Pixsy, Mr. Norlin served as Senior Business Development Executive at ValueClick (NASDAQ:VCLK). In this role he focused on publisher distribution and emerging technologies for the ValueClick display ad network, paid search, and comparison shopping divisions.
On Demand Video Transcoding: Solutions for the Long Tail
As the "long tail" of Internet video grows longer, content creators are looking to new outlets for cross marketing video. And with new technologies now in place, IPTV has become a viable revenue platform. On-demand transcoding enables video to be transcoded and served to a customer as they request it, eliminating the need to pre-transcode and store multiple copies of every video. This allows broadcasters, syndicators, operators and user generated video Web sites to grow their business and add new revenue through cross marketing of video content, while giving IPTV customers immediate access to an unlimited library of content choices.
Speaker Bio: Brendon Mills is a serial entrepreneur in the communications technology market. Prior to founding RipCode in 2005, Mills served as founder, CEO and president of GENBAND (General Bandwidth, Inc.). From its inception in 1999, Mills led the company's pioneering efforts in the packet voice equipment industry. During his five years at General Bandwidth, Mills guided the company through one of the telecommunication industry's most tumultuous times, successfully raising $180 million in private capital, developing an award winning VoIP gateway, and securing eight patents and several marquis customers in the burgeoning broadband voice industry. Mills has also held positions at Cisco Systems and was the director of product marketing for NetSpeed, Inc, a developer of DSL broadband technology acquired by Cisco Systems in 1998. Prior to NetSpeed, Mills also held positions at Dell Computers and Dallas-based NetWorth, Inc., an Ethernet equipment manufacturer acquired by Compaq Computers. Mills holds a BA degree from Westminster College in Fulton, Missouri.
Packaging and Delivering Internet Video
Content on the Four Screens
New models for successfully packaging and delivering video and Internet TV content packaged to today's busy consumer. What are the different business models and advertising strategies that will work, and why? In association, this session will offer an explanation of the convergence of mobile entertainment on the four screens PC, TV, mobile phone and PMP; how to engage the consumer with TV and video content and keep them coming back for more - when it's convenient for them (where and when they want it). The session will then round back to how everyone can win: content providers, advertisers, and ultimately, the consumer.
Speaker Bio: Kate Purmal is GM and SVP of Digital Content Solutions for SanDisk. She was formerly CEO of U3 and has more than 20 years of experience as an entrepreneur, corporate executive and independent consultant with Adobe, CBS MarketWatch, Hewlett-Packard, Intuit, Palm and Handspring, and many start-ups.
Creative is Sexy: Embracing Social
Media
in a New Digital World
From traditional media embracing social media in a new digital world, to how independent filmmakers and artists can take advantage of a safe environment (all of VMIX's content is screened by human screeners for copyright infringement violations) to build a network and a brand online, VMIX can look at the broad range of film, music, and digital media backgrounds needed to make this social media happen.
Speaker Bio: Greg Kostello is CEO and Founder of vMix, a role to which he brings over 20 years experience in technology development and management. Previously, Kostello was President of Vivendi-Universal Net Technologies. He was also Executive Vice President of Technology for MP3.com and co-founded DigitalStyle, a leading Web graphics tools vendor.
 Light up the Web with Microsoft Silverlight
In this session, you will learn how to incorporate video, animation, interactivity, and stunning user interface to deliver rich, interactive media experiences in a web application with Microsoft Silverlight, a cross-browser, cross-platform plug-in. Silverlight offers a flexible programming model that supports AJAX, programming languages such as Visual Basic, C#, Python, Ruby, and may other languages that run on top of the Common Language Runtime. You will learn how to use Silverlight to rapidly and cost-effectively access high-quality video through all major browsers running on Windows, Macintosh and Linux operating systems.
Speaker Bio: Anand works as a Developer Evangelist, Microsoft's .NET ambassador to the Northern California region. During his tenure there, he has been in the midst of several launches, such as Visual Studio 2005, SQL Server 2005, Vista and Office 2007. He has spoken at over a hundred conferences on a variety of topics. Before joining Microsoft, Anand worked for a networking bellwether company, pioneering XML-based manageability solutions for an embedded operating system. During his five-year tenure as a software development engineer, Anand worked closely with customers to fine-tune his product features and drive problems to a full resolution. Anand has extensive experience software methodologies, and has worked on several development platforms, including Linux and Unix. He is fluent in C, C++, Java, and PERL. Anand has also earned two patent awards related to manageability solutions on networking platforms. Anand graduated from Purdue University (Go Boilers!) with a degree in Computer Engineering. In his professional daydreams, Anand is on the gridiron, working as the quarterback coach for his beloved Alma Mater.
 Making HD Video for the Web a Reality
While web video has developed as an industry over the last couple of years, the focus has been on content and consumer adoption first and foremost. Now the requirement for video quality is becoming important, both for differentiation and for consumer satisfaction. The next phase of web video, whether that be prime time shows, social networking or user generated content will rely on quality to deliver full screen television like experiences. The next twelve months will usher in high definition (HD) web video as a key requirement . While most of the focus is on bandwidth requirements for HD video, the critical factor in its adoption is closer to home, the consumer?s home. Most consumer PCs are ill equipped to deal with HD video?s processing power requirements. Bill Joll, president and CEO of On2 Technologies, will talk about how On2?s video compression has made almost HD quality web video possible today with customers such as Adobe (Flash), Vividas and Move Networks, and how On2 is addressing the future of HD video on the web with its TrueMotion compression that simplifies HD playback on mass market PCs, and will be a critical factor in delivering HD to mobile and portable devices very soon.
Speaker Bio: Bill Joll is president and CEO of On2 Technologies, a developer of video compression technology. Prior to joining On2, he served as vice president of marketing, carrier solutions, at RealNetworks. He also spent 18 years at Nortel, where he served as president of marketing for Europe, general manager of two different carrier product lines, and head of product management in Asia and Latin America.
In 2000, Joll left Nortel to serve as CEO of two technology start-ups, Maple Optical and Threshold Networks. He holds a bachelors and masters degree in electrical engineering from the University of Manitoba and is a citizen of the United States, Canada and the United Kingdom.
 Taming the TV 2.0 Beast: Monetization of Internet TV
The movement towards Web TV programming gives content owners, organizations and marketers a whole new set of tools to explore interactive ways of engaging their audience. However, it also creates two core challenges: viewers are free to watch any program, any time; and these viewers have a low tolerance for traditional, scheduled commercial breaks. Companies now need to devise unobtrusive, highly targeted methods to monetize their audiences, creating mutually beneficial relationships between the consumer and the advertiser.
Speaker Bio: Matt Kaplan, VP Creative and Client Services, is responsible for managing the delivery of customer engagements and championing the design and creation of unique PermissionTV viewer experiences. Matt brings over 15 years of interactive product design and development experience to PermissionTV. As co-founder of the AdValue Network, a B2B exchange for television and radio advertising, Matt developed an Internet media buying and selling service used by major ad agencies and broadcasters including the CBS, NBC and ABC owned and operated stations. As VP Client Services for Comet Learning, Matt managed relationships and delivered e-learning solutions for major brands including Sony, Hewlett Packard, Fujifilm, Best Buy and CompUSA. Previously as VP of interactive agency AGENCY.COM, Matt pioneered the design and implementation of Internet community and knowledge sharing tools and practices. After receiving a bachelor?s degree in Mathematics with Computer Science from MIT, Matt began his career as a project manager at Cambridge Technology Partners.
 The Monitization Mandate: How Major Broadcasters are Changing Their View of Streaming Video
John Edwards, a frequent broadcast industry speaker and CEO of Move Networks, will speak to how major networks are navigating the unknown waters of online video distribution, and some of the forces driving their decisions. John will explore some of the various content delivery models (such as the "get your content everywhere" approach, the "community" approach of having the core content on a broadcasters web site, and the portal approach used by sites like Hulu and Joost).
Speaker Bio: Mr. Edwards has more than 25 years of experience in the technology industry, including 12 years in key executive positions for high- growth companies. This experience includes servicing as Chairman and CEO of I-Link Corporation (enhanced VoIP services), President of Coresoft (object-oriented business systems for telephony and data), President of Digital Research (owners of DR-DOS), and Executive Vice President of Novell (enterprise networking). Career accomplishments include leading the first delivery of Voice-Over-IP (VoIP) technology to the market and implementing the first file and print server and operating system (NetWare). In 2007, Mr. Edwards spoke at a number of industry events including the prestigious Montgomery Conference, AlwaysOn OnHollywood and the Forbes Meet II conference.
 How to Deliver High Quality Internet Video for Your Company's Broadcast Needs
Important items to consider when choosing video applications for your web site are quality and download speed. In order to meet viewer expectations for video set by HDTV, content providers must re-evaluate the way video is delivered. This session will discuss the next phase in the Internet video evolution: perfecting video quality and enabling long-form content. By offering long-form, HD-quality video, content providers can capitalize on the online video opportunity and increase customer satisfaction. Enhancing video quality is made simple with a new generation of backend technologies that are easy to deploy and use.
Speaker Bio: Kelly Egan is vice president of business development at Minneapolis and Tokyo-based Swarmcast. He is responsible for all facets of Swarmcast's business development and sales activities. Formerly the Director of Entertainment Strategy at Best Buy, Kelly developed strategic initiatives targeting new media distribution platforms, mobile entertainment and digital content opportunities. Previously, Kelly was an associate in the Media and Entertainment practice at IBM Global Strategy Consulting. Prior to IBM, Kelly led Internet Strategy at video game publisher, Activision. While at Activision, he supervised the online marketing for many blockbuster titles, including: Quake II, Interstate-76 and Dark Reign. Kelly began his career as a television producer at Chicago PBS affiliate, WTTW, producing the movie review program Sneak Previews and WorldStage Chicago, which received the Emmy in 1995 for Best Musical Special. He holds a BA in Mass Media Studies and Film from Loyola University of Chicago and an MBA from The Thunderbird School of Global Management.
 Secure CDN of YouTube Videos
The video encryption process takes an FLV file, symmetric encryption keys, and possible time offset to produce an encrypted FLV (eFLV) file. This eFLV can be loaded onto a streaming web server. The SCDN eFLV player will be required to display the eFLV file along with any keys. The future SDN system will incorporate a replaceable encryption modules to allow the vendor to select the method and strength of the encryption process. Demo(s) will be shown if time permits.
Speaker Bio: Steven Bernstein is the Producer for and co-founder of iAccessTV, a video competition website based in San Antonio, Texas. He combines twenty years of experience in video production and digital arts with degrees in Photography and Management of Technology. His goal is to see a cooperative creative community grow out of the users of the internet.
 Secure CDN of YouTube Videos
The video encryption process takes an FLV file, symmetric encryption keys, and possible time offset to produce an encrypted FLV (eFLV) file. This eFLV can be loaded onto a streaming web server. The SCDN eFLV player will be required to display the eFLV file along with any keys. The future SDN system will incorporate a replaceable encryption modules to allow the vendor to select the method and strength of the encryption process. Demo(s) will be shown if time permits.
Speaker Bio: Karl Rasmussen is the Chief Technical Officer and brings over 25 years of technical experience in software development. He is the lead designer / programmer providing secure CDN of flash video to the end user. Additional experience include Public Key Infrastructure and Cryptography.
 Bringing On-Demand Platforms to the Demanding Audience
The Internet has made it increasingly easy for consumers to access content they want: a newly released movie, a sporting event taking place half-way around the world, or a YouTube video. Previously only available through TiVo and Slingbox consumers with Internet access now have on-demand access to any content on the Internet. While content is now easy to access ? it's not easy to transpose onto everyone's favorite display platform ? the big screen HD TV.
During this session, we will discuss platform-agnostic solutions available today, and the simplicity of bringing Internet content to the masses.
Speaker Bio: Anil Sawe is Director of Marketing for PC2TV products at Quartics, Inc. Anil has been involved in the Digital Media industry developing and marketing silicon and system level products for the CE OEMs and Service Providers. Prior to Quartics, Anil held senior management positions at Intel, Hyundai Electronics, iDTV and C-Cube Microsystems bringing leading edge compression technologies and innovative digital video solutions to the market.
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